With a passion and fondness for culinary products, Birthmark proved to be the right party for Unilever/Croma who was looking for a more luxurious premium with a high attention value.
The assignment was also formulated as such. Birthmark developed a gourmet set with large frying pans and added a steam-dome so that the gourmet set was a lot more versatile and healthier.
The Cromette has been successfully launched on the market and has since found its way into nearly 10,000 households.